About
Our Philosophy
BLONE Haute Parfumerie is not just a luxury fragrance brand; it is an olfactory manifesto. Combining boldness, originality, and sophistication, it offers an unforgettable sensory experience. With its avant-garde spirit, BLONE Haute Parfumerie champions open-mindedness and empathy, placing well-being at the heart of its values.
In a modern and dynamic world, the brand stands out for its gender-neutral approach, appealing to those who want to express their identity through innovative and bold fragrances, while honoring essential human values.
Our Founder
A multi-talented native of Geneva who works in Europe and the United States, Berite Labelle is not only a model and influencer, but also an actress, director, and producer. Her passion for fragrance, her love of storytelling, and her entrepreneurial curiosity have led her to take on a new challenge: the creation of BLONE Haute Parfumerie.
Our Values
: Excellence in meticulously crafted designs, created to inspire and enhance personal style
Inclusivity
: luxury for everyone that embraces the diversity and beauty of every identity
Spirituality
: a deep connection between mind and matter, intertwining the senses and the soul
Glamour
: an explosion of sophisticated scents to set the world abuzz and make eyes sparkle
's World
Blone
Your exclusive experience!
Dive into the heart of the BLONE Universe, an exclusive community designed for those who want to experience the brand in a whole new way.
As a member, enjoy unique benefits, luxury experiences, and exclusive previews.
Through our loyalty program, every purchase and every interaction with BLONE earns you points that you can redeem for products, exclusive offers, or unique experiences. The more you engage, the more perks you unlock: exceptional gifts, early access to new creations, invitations to private events…
Share your passion for BLONE on social media with #BLONE and enjoy even more benefits. Join a community that’s in perfect harmony and discover a world where luxury, boldness, and exclusivity come together.
Philanthropy
The brand will donate 5% of its annual sales to an NGO.
In 2025, BLONE Haute Parfumerie will support Shenergy, an organization dedicated to advancing women in the
fields of business and technology, with Berite Labelle serving as its ambassador.
