BLONE Haute Parfumerie is more than just a luxury fragrance brand; it’s an olfactory manifesto. Combining audacity, originality and sophistication, it offers an unforgettable sensory experience. With its avant-garde character, BLONE Haute Parfumerie advocates open-mindedness and empathy, placing well-being at the heart of its values.
In a modern, dynamic universe, the brand stands out for its non-genre approach, aimed at those who want to assert their identity through innovative, daring fragrances, while honoring essential human values.
Berite Labelle is a multi-talented Genevan working in Europe and the United States. She is not only a model and influencer, but also an actress, director and producer. Her passion for olfaction, her love of storytelling and her entrepreneurial curiosity led her to take on a new challenge: the creation of BLONE Haute Parfumerie.
Quality
the excellence of meticulously-crafted creations, designed to inspire and magnify style
Inclusivity
luxury open to all, embracing the diversity and beauty of every identity
Spirituality
a deep connection between spirit and matter, to interweave the senses and the soul
Glamour
an explosion of sophisticated scents to thrill the world and light up the eyes
Dive into the heart of the BLONE Universe, an exclusive circle designed for those who want to experience the brand in a different way.
As a member, gain access to unique benefits, luxury experiences and privileged previews.
Thanks to our loyalty program, every purchase and every interaction with BLONE earns you points, which can be exchanged for products, exclusive offers or unique experiences.
The more you engage, the more privileges you unlock: exceptional gifts, preview access to new creations, invitations to private events…
Share your passion for BLONE on social networks with #BLONE and earn even more benefits.
Be part of a community that vibrates in unison and discover a world where luxury, audacity and exclusivity meet.
Join us today and let BLONE enhance your experience.
Each year, the brand will donate 5% of its sales to an NGO.
In 2025, BLONE Haute Parfumerie will support Shenergy, an organization dedicated to the success of women in
business and technology, for which Berite Labelle will act as ambassador.
